General FAQs
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We provide a range of behaviour change services to support your organisation. This includes behavioural insight research (like surveys, workshops, focus groups) and strategy consulting, audits and evaluations of services or campaigns, end-to-end campaig...
Behaviour change theory is about understanding how and why people make decisions, and using those insights to encourage positive actions. By applying this science, we bring predictability to what might seem like irrational or unpredictable human behavio...
We follow our own structured process called the BEST framework (Behaviour, Examine, Solve, Test). We collaborate with you to understand the behaviours you want to influence, examine the underlying factors, develop creative solutions, and test and refine...
It’s an in-depth training course on behaviour change theory and its real-world application. Our Masterclass is highly interactive with case studies, discussions, and practical exercises, giving you a comprehensive guide to planning and running effective...
The open (public) Behaviour Change Masterclass is £599 + VAT per person. This includes the full course and any materials provided during the sessions.
You can book a course by registering through our website or I can organise a free 15-minute chat if you’d like to discuss which course or training option is right for your needs, and we can assist with the booking process. I would need to get one of my ...
We accept payment by credit or debit card for our courses and services. If your organisation prefers to pay via invoice, we can arrange invoice payments as well – just let us know and we’ll accommodate that.
COM-B is a key behaviour change model we often use. COM-B stands for Capability, Opportunity, Motivation, and Behaviour – it explains that these are the three components that drive behaviour. By analyzing those factors, we can identify why a behaviour i...
We incorporate several proven frameworks in our work. Our proprietary BEST framework is central to our approach, and we also use well-established models like COM-B and EAST to guide analysis and creative solutions. By blending these frameworks, we ensur...
Our behaviour change strategy service focuses on developing a tailored strategic plan for achieving your desired change. We work closely with you to create a behaviour change strategy aligned with your goals – essentially providing expert consultancy to...
Not at all – in fact, many behaviour change interventions can be done very cost-effectively. Our approach focuses on small, smart changes or “nudges” that often cost little to implement, yet can lead to significant improvements, which means you can typi...
EAST is another popular behaviour change framework we use. EAST stands for Easy, Attractive, Social, and Timely, which are four simple principles for influencing behaviour. It’s a practical, evidence-based checklist to ensure any intervention or message...
We are a behavioural science consultancy that helps organisations improve their communications and services by applying behaviour change theory. We work with teams to plan and deliver interventions that make it easier for people to make better choices, ...
The BEST framework is our step-by-step approach to designing successful behaviour change interventions. BEST stands for Behaviour, Examine, Solve, Test. In practice, we identify the target behaviour, examine insights and barriers, develop and implement ...
Using a behaviour change approach often leads to better results at a lower cost than traditional communications. By focusing on how people actually think and act, we design campaigns that achieve real, measurable changes in behaviour – meaning you can g...
Our methods can apply to many issues where people’s choices and actions matter. For example, we help with public health campaigns (like encouraging healthier lifestyles or vaccine uptake), environmental challenges (such as boosting recycling, reducing w...
Yes. In addition to our founder, we work with a team of experienced associate consultants from diverse backgrounds in behavioural science and communications. Our associates include experts like clinical psychologists and senior communications profession...
Dominic is our founder and lead consultant at Behaviour Change Network. He has over 17 years of experience as a communications leader in the public sector and is a Fellow of the Chartered Institute of Public Relations. Dominic founded the network to hel...
Absolutely – we offer both public courses and custom workshops. This includes our flagship Behaviour Change Masterclass and tailored team workshops to help your staff learn and apply behaviour change techniques.
The Masterclass is ideal for professionals in communications, policy, or operational roles who want to apply behaviour change principles in their work. It’s especially useful for those in public sector organisations – from officers and managers to direc...
We offer flexible delivery for all our training. Our courses and workshops can be delivered online via Microsoft Teams (often in shorter sessions, which are recorded) or as face-to-face sessions, depending on your preference.
Yes. If you book three people onto the Masterclass together, we offer a 10% discount; for four or more people booking as a group, we provide a 20% discount on each ticket.
Yes – if you’re a member of the Chartered Institute of Public Relations (CIPR), our Behaviour Change Masterclass is eligible for 10 CPD points upon completion. This can help you meet your professional development requirements while learning valuable new...
Certainly. After our Masterclass, we offer follow-up support by inviting participants to join a dedicated WhatsApp group for a few weeks. In that group, our founder and even guest experts are available to answer any questions and provide guidance as you...
Yes. For online courses delivered via Microsoft Teams, each session is recorded. If you miss a live session, you’ll be able to catch up using the recording so you won’t fall behind.
Yes – we’re happy to provide a free initial consultation. We call it our “Better Outcomes at a Lower Cost” chat, which is a complimentary 15-minute call to discuss your goals and show you how a behaviour change approach (and our campaign planner) can help.
We’re based in the United Kingdom (our founder is in London, UK), but we work with organisations everywhere. We can support you in person or remotely, so location isn’t a barrier – we help clients in the UK and beyond.
Yes, we do. We have a Free Stuff section on our website offering resources like our free Behaviour Change Campaign Planner – a downloadable tool to help you plan effective behaviour change campaigns – and introductory guides to popular behavioural frame...
Absolutely. We’re a small, personable team, and you can always speak with a real person. If I could take your details, our founder or one of our team members will be happy to help answer your questions directly.
We always set clear behavioural objectives at the start and then measure the results against those goals. Essentially, we determine if the desired behaviour change happened (and by how much) to ensure our approach is delivering real, positive impact.
It’s a free downloadable planning tool we offer to help you design and execute successful behaviour change campaigns. The Behaviour Change Campaign Planner guides you step-by-step – helping you set clear behavioural objectives, identify barriers, pick t...
Our audits and reviews involve examining your existing services or campaigns to identify opportunities for better behaviour change results. We assess areas like your public health or environmental programs, then provide practical behavioural recommendat...
This refers to our end-to-end assistance with behaviour change campaigns. We help you plan your campaign strategy, support the creative execution (like designing materials, videos, emails, and other communications), and we assist in managing the campaig...
Yes. We can provide interim support when you need an extra pair of hands or expert guidance on a temporary basis. In practice, that means our experienced professionals can step in to support your team or project in the short term, offering dedicated beh...
TBC
Thanks for your interest. I’m not aware of any vacancies right now, but if you share your name and contact details, I can pass them to the team for future opportunities. [VISITOR GIVES DETAILS] Thanks [VISITOR FIRST NAME]. If anything is available we'll...
Yes, we have a Brochure available for download on our website here - https://www.behaviourchangenetwork.com/free-stuff/brochure-download/. Our brochure provides an overview of the Behaviour Change Network’s services and approach, which can be a handy re...
During this call, we’ll talk about the specific challenges or goals you have and introduce you to our approach. We’ll walk you through our behaviour change framework (like BEST), help you start thinking about the right objectives and solutions, and you’...
Yes, definitely. Our services and courses do not require any prior behaviour change experience. We explain concepts from the ground up and focus on practical, easy-to-understand techniques, so anyone with an interest in improving their outcomes can bene...
This service involves research to understand your audience’s behaviours and testing what works. We can design surveys and workshops, conduct focus groups or other research, and evaluate results – all to provide you with evidence-based insights and recom...