Actually, when you factor in the cost of doing it yourself, or using an AI chatbot, Melu's pricing is very reasonable. For example, our standard pricing works out at just 32p per hour for 24/7 coverage.

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Most AI chatbot platforms charge unpredictable usage fees, and costs rise sharply as your conversation volume grows. Hiring staff and buying software for in-house live chat usually costs £1,500–£3,000+ per month per full-time agent, not including setup and management.

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By contrast, with Melu you get a fully managed, human-operated messaging service at a predictable flat rate — no hidden fees, no DIY hassle, and no surprise bills as your business grows. It’s a simple, all-in-one solution that combines the best of automation and real people for less than most alternatives.