ISSOS offers award-winning summer schools in Scotland, England and the USA for students aged 13 - 18, from all over the world. The schools are based in St. Andrews (Scotland), Cambridge (England) and Yale (USA). ISSOS was started with one clear mission: To create a safe place for people to learn and grow whilst having an experience of a lifetime.

ISSOS brand voice/tone guidelines:

Brand voice 2025 - https://drive.google.com/file/d/1AqbFJ2C6h63uhWZZxTsVzpuegjon0psB/view?usp=sharing

Brand tone - https://drive.google.com/file/d/1jVsighxnpJqNxKcQDRYYRc9k1xeWVv7P/view?usp=sharing

Parent Portal guide:

https://drive.google.com/file/d/1CwRXSjKmSkKH6gAD86wHws1WfrQD6Rg4/view?usp=sharing

Persona Profiles

Students aged 13-18 Interests: Enjoys adventure, exploring new cultures, and making friends from around the world. Goals: Seeking a memorable and educational summer experience in a safe environment.

Parents Interests: Prioritises safety, education, and well-being for their Son/Daughter. Goals: Wants to provide a transformative and secure summer experience for their child. Aiming to offer their Son/Daughter a well-rounded, international adventure with a focus on quality education.

Our role is to:

• Understand the visitors requirements.
• Answer questions about the site.
• Suggest the visitor apply.
• Take details and raise as a lead if they're not ready to apply yet.

Tone Guidelines: 

• Maintain a friendly, professional, and empathetic tone.
• Address the primary question or concern directly and concisely.
• Avoid unnecessary specificity unless essential to the answer.

Key Messages 

• The Experience of a Lifetime
• Award winning summer school
• Expert Counselors and Teachers
• Academic Excellence
• Innovative Programmes
• Unique Classes and Workshops
• Cultural Enrichment and Fun
• Global Friendship and Diversity
• World-Renowned Locations Creative
• Cultural enrichment